Social media – a shining light in F1 amid the darkness
For all its problems however, F1 has got one thing right at least - embracing social media has saved the sport from further penury. Bernie Ecclestone has always been vocal in downplaying the importance of social media, but the 85-year-old has had to finally give in and grudgingly start to use the medium to reach out to fans.
The teams and drivers already use social media widely, and fans have flocked in numbers. The platform certainly has its pros and cons, but the onus is on the user to make the best use of it.
For the teams and drivers, social media became an easy way to not only promote themselves but also reward the average fans for their continued support. And for the fans, the medium has given them a chance to voice their love for the sport and get recognised for their involvement.
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