NDM 46

Conservatives give BBC warning of licence fee freeze

Article

The Conservatives are looking to freeze the prices of TV licence, which will save the consumer money. TV Licence cost about £145 a year, and the conservatives vow to keep that price the same, giving the consumer more money to spend on other things. Also, this will affect the BBC because they may have less money in real terms because of inflation and may not be able to give services the same services that they did before. 

By doing this, local newspapers will benefit as BBC news may have to go because it does not generate any money. This is a strategy to get news corp back more money, which they can intern invest in the conservative government.“Local newspapers are an important source of information for local communities and a vital part of a healthy democracy. To support them as they adapt to new technology and changing circumstances, we will consult on the introduction of a business rates relief for local newspapers in England.”

NDM 45

#NotSilent: join the social media campaign to remember Anne Frank

Article

As today marks the 70th anniversary of Anne Frank, instead of having a minutes silence for it, the Anne Frank's trust thought it would be fitting for them to read out sections from her book and post to on social media with the hashtag 'Not Silent.' This seemed very fitting as Anne Frank had to be silent, when in hiding, but used writing as her way to let things out. 

Wineman stressed the importance of Frank’s testimony: “At her age, she was absolutely brilliant: to speak the way she spoke about everything, and to keep her courage the way she did … she would have gone on to be a great fighter and a great human being.”

NDM 44

Labour vows to protect media plurality and implement Leveson proposals

Article

If Ed Milliband gets elected, he will but a stop to large business owning the media. The labour part do not want people like Rupret Murdoch and News Corp to own most of the media, giving them an advantage of getting their views across and making the most profit from the media. They will be setting a cap of 34% This means that News Corp will have to get rid of one of their products. This challenges Pareto's law as it now can mean that more companies can make more profit and it leads to more competition in the media industry. 

“We made a promise to victims of the phone-hacking scandal. We stand by that promise and will keep it.” Due to the phone hacking scandal, labour wants to protect people from that happening again, and in order for them to do so, they think they should cut out the monopolies in the media. 

NDM 43

Cate Blanchett attacks media over awards ceremony frock coverage

Article

Cate Blanchett believes the media are not asking the correct questions when females are on the red carpet. She believes they need to ask more questions about the film and less questions on the dress and the appearance of the woman. This seems like a case of the female gaze, because the media is just looking at women in a physical aspect, and not looking at them in the way they should be looked at in that period of time. 

Blanchett’s comments come after the US-based Representation Project launched a campaign utilising the hashtag #askhermore during the recent awards season. The project aimed to highlight the unwillingness of red-carpet reporters to delve beyond the sartorial surface when interviewing female actors.

NDM 42

If you're a social media user with clout, US politicians have you in their sights

Article

In the US, people will be targeted regarding their political beliefs they have, via social media. Like cookies on the internet, people and companies look at your history and what you regularly go on and can see your political beliefs and they can target the audience in America and find ways to either cement your trust in a particular group, or waver your choice to another political party. This means, more people may vote for a particular party if they use social media cookies to find out what you have been searching. 

"But, by combining this with social media information, campaigns now target specific kinds of supporters; for example, they could ask only supporters with more than 500 Facebook friends to host fundraisers, or identify swing voters with more than 1,000 Twitter followers."

NDM 41

Journalism and public shaming: Some guidelines

People use journalism and social media to publicly humiliate people when they have something bad or controversial. This article talks about the guidelines, whether it is right or wrong and way to shame someone without bullying them. 

According to the writer of this article shaming for the good of the world as a whole is classed as "good shaming," but shaming for the sake of it is classed as bad shaming, and should not be done.

"And earlier this month, Jon Ronson published a piece in the New York Times Magazine on the aftermath of people who found themselves caught up in a public shaming. His story starts and ends with Justine Sacco, the woman who last year tweeted, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” to her 170 Twitter followers before a flight out of London, only to arrive in Cape Town 11 hours later to discover the Internet hated her, her extended family was humiliated and she’d been fired."

NDM 40

Why Should Advertisers Care About Great Journalism?

Article

This article believes advertisers should still use journalism to advertise products instead of web based sites. This is because the web based sights are for trends and 'memes' that are meant to be funny. But for a product, the audience believes in the product more if it was journalised, because it adds to the legitimacy of the product. 

The fact that great journalism leads to great advertising impact is a win-win for all involved. Readers get access to the stories that keep politicians honest, sports stars clean and society a better place to live whilst advertisers reach consumers that they understand better and who trust their brands more.

NDM 39

How eBay and Gumtree are strangling journalism

Article

Ebay and Gumtree are making it difficult for newspapers to function, as they are specialised advertising companies meaning companies and people who need to advertise, will go to specialist websites such as gumtree and ebay to sell products, leaving the newspapers to only make profit and revenue on newspaper sales. Also, with the decline of newspaper sales, newspapers are loosing money, and in order to cut cost, they will have to get rid of journalist in order to cut labour costs.

NDM 38

HERE’S HOW THE US SHOULD FIGHT ISIS WITH SOCIAL MEDIA

Article

So far, the government’s social media campaign against ISIS has been, like most governmental campaigns, long on bureaucracy and short on details. The State Department’s chief of “public diplomacy,” former Time managing editor Rick Stengel, oversees aCenter for Strategic Counterterrorism Communications, whose portfolio includes social media culture-jamming. Its tasks include “creating communities of interest, supporting positive voices, narrowing the space violent extremists have to work in, repeatedly and aggressively presenting the reality of what is going on on the ground,” according to former CSCC head Alberto Fernandez.