WTA Tour agrees record rights deal worth £335m over 10 years
The Women's Tennis Association has signed a new record media rights contract that it says will be worth more than £335m ($525m) over 10 years. This channel will be showing singles matches, which is around 2,000 fixtures, for the first time.
Before, only 1 out of three matches were broadcasted
According to some people this deal is a "game changer"
The WTA and Perform are forming WTA Media, which will produce all main-draw matches in singles, along with the semi-finals and finals in doubles at every tour event.
In my opinion, this is a good way for females to get into tennis as it is being broadcasted. In the sport of tennis, women are now on a level playing field with men. Now both men and women get the same prize money after each tournament, and also now are broadcasted more.
No comments:
Post a Comment