I think that new and digital media
provides the audience with so much more power than ever before. Castells point
of “culture of freedom” taps into my point as there are many was to now access the
media, such as the internet, social media, mobile phones, which enables us to
find out information and read the news. There are also many ways we can access
the news. It is now even easier to do so now. We have newspapers, online
websites and apps on our phone. There are also many different sites to do so. For
example, News Corporation, Rupert Murdoch’s company have subscription for their
news, but some newspapers have a website which is for free. People can watch
what they want, which brings me onto the Blumer and Katz theory of uses and
gratification. People may watch the news and other types of media due to what
they are looking for in a show or news station. The main things in this theory are entertainment, surveillance, personal identification
and relationships. This means people can watch what they want according
to their pretences and values.
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