Why Should Advertisers Care About Great Journalism?
This article believes advertisers should still use journalism to advertise products instead of web based sites. This is because the web based sights are for trends and 'memes' that are meant to be funny. But for a product, the audience believes in the product more if it was journalised, because it adds to the legitimacy of the product.
The fact that great journalism leads to great advertising impact is a win-win for all involved. Readers get access to the stories that keep politicians honest, sports stars clean and society a better place to live whilst advertisers reach consumers that they understand better and who trust their brands more.
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